Tuesday, December 29, 2009

Brand loyalty?

Did you really think I wouldn't notice? Come on...don't even start with me!! Hello, I know you too well! As much as we are together all day long, you have to know I would catch on to your scandalous scheme. I am with you several times a day and with all that handling, trust me...I know you. I know when you are *different* and I do not appreciate your sly moves. I feel cheated!

Dear Quilted Northern,

I have used your bathroom tissue, the 12 pack of double rolls, for the past 10 years. I do not buy any other brands. Ever. Quilted Northern double rolls are exactly what I look for in TP. Absorbent in all the right ways, sturdy yet gentle, never leaves lint and I know exactly how many squares I need for every job that arises. Yes, I have OCD much.
My complaint is that without warning, you have decided to cheat each roll by 1/2" and did not bother to lower the price! How dare you charge the full price and not trade a full sized roll?!? Here, let me demonstrate. I had a roll left from the last pack I purchased. You'll notice the old roll on the left. Exhibit A:

Compare this to the roll on the right purchased last week. Now, I will include a ruler in the shot just to show the actual 1/2" difference. Exhibit B:

Shame on you! I've noticed a trend with companies starting to make smaller packages for the same prices. Candy, toilet paper, what's next? So much for brand loyalty. The brands we are loyal to are NOT loyal to us these days.

Yeah...I noticed. If I were still in school, I would get myself one of those cardboard displays and make a great showcase with percentages and shortages, instead I will blog about your sly dirty secret that is now out of the bag!


Vivian said...

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Wendy said...

You know, I must say that I am not really surprised by them doing this. As you said, there are a lot of companies trying to cheat their customers by bits and pieces, one day you're going to walk into the store and buy an empty package, I mean seriously when does it stop?

I read something else the other day that mentioned a couple companies reduced the size of their ice cream containers without any notice and again, the price remained the same.

These companies should at least give us a discount for purchasing less, they already overcharge for it anyways.